20 Steps

it works like this:

imagine Google Street View, but taken by artist. but for like every city ever. and there's a new photograph every 20 steps.

he explained it as an outsourced website that he can run soley from his macbook that is an interactive earth. each photograph would be like walking through the streets with integrated online interactivity. if there's a bus stop in the picture, you could hover over it and it'd count down to the next bus. shops who pay to be included on the site would have people be able to click on their shop and "go inside" where they can online shop for selected items. now, he'd charge people a fee for being on the site, but it'd be less that what it is to advertise in the phonebook, so everyone is going to do it! he said 17th ave alone (one street in one city) would generate over $150K per year. do you know what that means, dear reader? Patrick has an unlimited supply of money he can run off his macbook.

now, you'd need a head office in every major city centre. if each head office needed to be re-carpeted, they go to a company in Taiwan. instead of buying the cheap polyester carpet for cheap, they opt for the more expensive wool carpet (due to the endless supply of money). now, this carpet is less damaging to the environment to produce, but the little Taiwanese company doesn't have a big enough factory to meet the demands of 20 Steps. so 20 Steps pays for their factory upgrade and now the company can make this more expensive but more enviro-friendly carpet for cheap.

20 steps down the street, 20 steps in the right direction for saving the planet.

the global reccession and unenvironmental business have got nothing on Patrick.